Here is a video from the Appnexus Summit – SF 2013 on the future of digital advertising. Its all going to go mobile, as we know, and all the major ad serving industries have to work themselves out to provide technologies that support adserving on mobile devices. This is not easy as the inventory or real estate is not as huge in size as desktops. So, they have to be very very careful with their ad formats as well. But this is just a part of it. This video gives a lot of insights on future markets of digital advertising and the kind of strategies we need to come up with to deal with the same.
Speaker : Terence G. Kawaja | Founder and CEO, LUMA Partners
Feel free to drop comments!