Future of Digital Advertising by Terence G. Kawaja

digital tablet in hand

Here is a video from the Appnexus Summit – SF 2013 on the future of digital advertising. Its all going to go mobile, as we know, and all the major ad serving industries have to work themselves out to provide technologies that support adserving on mobile devices. This is not easy as the inventory or real estate is not as huge in size as desktops. So, they have to be very very careful with their ad formats as well. But this is just a part of it. This video gives a lot of insights on future markets of digital advertising and the kind of strategies we need to come up with to deal with the same.

Speaker : Terence G. Kawaja | Founder and CEO, LUMA Partners

Feel free to drop comments!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s