Internet

Effective App monetization – Sophisticated Advertising

monetize mobile apps

App monetization is one of those hot topics of the present hour. A variety of apps that leverage the mobile ecosystem to provide best services that make life easy. However, in the mobile ecosystem, advertising is not as feasible as it is for desktop machines. At present, there are numerous attempts to use apps as prenium inventory but ultimately, an app with a banner popping up in the middle of your tasks is a straight no-no! Moreover, with smarter and impatient users and the availability of a variety of apps, keeping a user hooked to an app with ads on it is a difficult task. We ourselves are the best analysts, just ask yourself a simple question – Would I keep an app on my phone that irritates me with ads all through the time I am using the app? most of us would answer “no” as we have a variety of apps and would try a different one.

So, these apps have to help each other survive. This can be achieved through a mutual collaboration. Every app can have a section “Apps we recommend”. This section will feature third party apps which belong to a different domain. When someone signs up for the recommended app through the installed app as a refferer, the revenue for that sign up can be shared by both the apps. Similarly, a barter system can also be used for the same.

Here the concept that I want to high light is “SOPHISTICATED ADVERTISING”. We do not throw a banner in front of a user to irritate him and hate us. in fact, we provide a system, where the user is made to feel special by showing him a list of apps we think are apt for him. They would definitely love our polite approach and wouldn’t even realize we were advertising other apps the whole while. This in turn helps us all to get in there and monetize the in app inventory effectively.

Here is a quick example of how this would work :

App “A” has a deal with apps “B”, “C”, “D” that when a person installs app “A” on his device, they would show a menu option as “Apps recommended for you” and will display apps “B”, “C”, “D” on it.

If someone signs up for app B through A, app B pays a particular amount to app A. They can also have barter deals. This way, the apps will help each other grow.

Moving forward, we can also have customized targeting or demographic targeting to choose a list of appropriate apps for the end users to be displayed in this list. Ofcourse this cannot replace the primitive forms of advertising, but will definitely prove to be a way of monetizing mobile apps in a more sophisticated manner.

 

Please feel free to drop your views and opinions on this.

 

Top 5 things that make a great Ad Server

As a Computer Engineer, I was always amazed by the ways in which internet can makes us money! And this curiosity got me into an Internet Ad serving technology organisation post graduation. My experience with a number of ad servers and different ad serving models helped me dig into digital marketing optimization. As I was analyzing the pros and cons of different ad servers, I found these 5 things that make the best ad server. These are also the key features that an organisation would consider when they are looking for an ad server.

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1) INNOVATIVE AD FORMATS : ENGAGE THE VIEWERS

With end user getting accustomed to basic display ads, we need more innovation with the ad formats to grab the user eye. These also become the key spots for the publisher to attain higher revenues as these formats promise a better reach and CTRs. A win – win for both advertisers and publishers.This is the most important aspect that captures user attentions, gives assured views!

 

2) EXTENSIVE TARGETING OPTIONS

Targeting different geos, keywords, time / days, browsers, devices, wifi / broadband. Even targeting user based on demographic entities such as age, interests, etc. is something that marks the essentials of an ad server. The more targeting mechanisms, the more custom requirements it can accommodate, and thus, more clients on board.

 

3) USER FRIENDLY BUT “PRECISELY” DETAILED UI

The term precisely detailed might sound off-beat, but that is what clients seek from a quality ad server. The UI should be very user friendly as a lot of clients using the system are marketing executives with limited technological know-how. The UI has to be easy for such individuals to use as well. It must also display the maximum possible information with the minimum possible words.

 

4) CONVIENIENT & ACCURATE REPORTING

The reporting has to be accurate, easy for the user to use these reports and should be well organised. many a times, these are the only entities that land up with the CFOs and CTOs and they judge the ad server based on them. So, it is very important to have a very sophisticated reporting structure.

 

5) CROSS PLATFORM COMPATIBILTY & CONTINUOUS DEVELOPMENT

Cross platform compatibility, such a the ad server accommodating tags from other servers, providing ad network data if the client uses them and provides reporting for them on the same platform. Technology keeps moving with every second. Continuous development to accommodate new features and abilities is a must.

 

Besides these there are a lot of other factors but these 5 are ones that receive the maximum consideration when a client has t choose between ad servers. A lot of clients see these factors as key features and the higher granularity within these levels, the higher are the chances of the clients choosing the ad server.

In the last 5 years, internet ad serving saw a huge shift from PCs to tablets and mobiles. An ad server which is not good with mobile platforms, does not support responsive tags or does not provide efficient in app advertising is sure to lose the race. So, gear up all developers, the future is about make you build amazing stuff and engage every  user onto their laptops, mobiles & tablets!